Amnesty International Logo
BRANDING, ADVERTISING 
& EXPERIENCE Amnesty International rebrand and multi-media campaign. Tasked by keeping their brand concept and positioning while refreshing the look, messaging and advertising campaign, this began with creating a new logo identity and then a three 
part campaign expanding across multiple medias. The direct mail piece is a die cut bag that comes in a clear envelope and is to be placed outside with a lit candle to show your support for human rights and Amnesty International. A new website was created with features such as suggested ways to help, a live news feed and parrallax scrolling. A commercial spot was created to be displayed via TV and YouTube. I've also included a process infographic which is an illustrated research layout of my process to the concept behind this rebrand campaign. Original concept, video editing and 
motion graphics.
Amnesty Direct Mail Bag
Amnesty Direct Mail Bag Front
Amnesty Direct Mail Envelope
Amnesty Website Mock Up
Amnesty Website Join
Amnesty Website Home Slideshow
Amnesty Process Infographic
+1-215-385-2728 | jeremy@jeremygardnerdesign.com Discuss your vision & what you hope to achieve.

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